News: Gordon Ramsay Agrees to Take on Singapore’s Favourite Hawkers in the SingTel Hawker Heroes Cook-Off
Singapore, 24 June 2013 – Internationally acclaimed Michelin-starred chef, Gordon Ramsay has today accepted an invitation by local food bloggers and SingTel, to take on Singapore’s top three hawkers in a culinary contest. The hawkers will be determined by the results of a dedicated SingTel food poll, voted by Singapore food lovers.
In a video (as shown below) to officially accept the invitation issued on behalf of Singapore by several food bloggers and SingTel, Chef Ramsay said: “The people of Singapore want to put their favourite hawker food to a Michelin star test. Now many of them think that hawker food is deserving of more recognition. Frankly, I’m not an expert on Singapore food; I’m not sure if it’s as good as Singaporeans actually say it is! Trust me, I’ve got to see this for myself, and see what they have to offer. One thing I’m certain of is that people will like my version better! I truly accept your challenge. Game on!”
A shortlist of 12 hawkers has been identified based on having consistently higher food ratings and recommendations on Singapore’s leading food portal HungryGoWhere. In addition, these hawkers have garnered recognition by other opinion leaders in the food industry including The Business Times Knight Frank CEOs’ Hawker Choices, Makansutra Singapore 2013, as well as in popular local F&B programs such as ‘Makan Places: Lost & Found’.
Johan Buse, Vice President of Consumer Marketing, SingTel said: “We are delighted that Chef Ramsay has accepted the invitation to the SingTel Hawker Heroes cook-off and we are looking forward to the mouth-watering contest. On one hand, we have Chef Ramsay whose reputation is built on his goal of culinary perfection and on the other, we have hawkers who have whipped up countless meals for Singapore over generations. SingTel together with our passionate food bloggers are proud to support our hawker food and heritage through this exciting initiative.”
How to vote:
The public will be able to vote for their favourite hawkers at www.hawkerheroes.com, from 25 June, 8.00am and will close on 2 July at 11.59pm.
Voters will stand a chance to win up to $8000 worth of HungryGoWhere Dining Cards which can be used at any restaurants that accepts Mastercard.
The top three hawkers and further details on the SingTel Hawker Heroes Cook-Off will be revealed on 3 July.
Update (as on 28th June 2013):
Chef Gordon Ramsay geared up for the challenge:
SingTel is also pleased to introduce Mr KF Seetoh, founder of Makansutra, as a host and Singapore food ambassador in the SingTel Hawker Heroes Challenge.
Mr Seetoh is a passionate foodie and champion of Singapore’s unique hawker heritage.
Everyone, please vote and we shall see which of our 3 hawkers will be in the cook-out challenge.
This should be fun
I hope one of the chose dishes / hawker food, is prata.
Details as shared by SingTel & PR team.