News: Born a Hero – Celebrating the Strength of Women for the SAF

As part of the commemoration for the SAF’s 50th anniversary (SAF50), women’s website Material World launched the Born a Hero project to celebrate the unsung heroes behind Singapore’s defence.

Sponsored by AXA Singapore, Born a Hero shares the stories of ordinary women who have contributed to the success of the SAF in their own ways. Born a Hero saw the release of 10 stories on Material World [www.materialworldsingapore.com] from March to June, each honouring and celebrating women who have contributed towards our nation’s defence network. Coming from all walks of life, these personalities are everyday women who have played a part in ensuring the SAF’s success over the years.

The list includes individuals such as Tina Goh, a veteran who joined the SAF in the 1970s at the tender age of 18; blogger-mum Summer Goh, who adapted to a new life in Sweden with her husband – a regular with the Republic of Singapore Navy – when he was deployed there on training; and Judy Kong, who joined Singapore Women’s Auxiliary Naval Service (SWANS) in 1964 as a volunteer – driven by a sense of duty to serve and play a part in the defence of Singapore, which was then, a fledgling nation.

Sharing the inspiration behind the initiative, Deborah Tan, Co-Founder of Material World, says, “We are proud to present Born a Hero, our unique way of paying tribute to women in a milestone
year that marks 50 years – not just for Singapore’s independence, but also for the SAF. Through Born a Hero, we hope to recognise the efforts of women who have given strength to the SAF and
our nation over the past 50 years. We are grateful to AXA Singapore for their stellar support and belief in this cause. Beyond the telling of stories, this project is also about celebrating how far we have come. We welcome everyone to join us in honouring the sister; the mother; the daughter; or female boss and colleague who have been the heroes in your lives.”

Speaking about AXA’s support for the initiative, Chief Human Resource Officer of AXA Singapore, Ms Priya Shahane said, “At AXA, we believe that everyone is born to protect. Just as we strive to do our best to support the men who do their part in serving the nation through our company’s practices, we also want to recognise the roles the women play. Whether as a colleague, mother,
wife, or girlfriend to a member of the SAF team, they stand strong behind our SAF men. We are glad that the Born a Hero initiative with Material World and all the partners gives us an opportunity to thank and honour women for the various roles they play towards protecting Singapore. As the saying goes, ‘Behind every successful man is a woman’ – this quote has never been more apt.”


Hosted by Irene Ang (who played the popular role of “mother of Ken Chow” in the Ah Boys to Men movies), the finale event was an exciting evening of fun, shopping and sharing. Lots of smiles, live performance, GSS shopping and happy winners :)

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Thanks to Material World & Asia PR Werkz for the event invite and press release.

News: Sony introduces new Cybershot RX100IV and RX10II

As announced at yesterday, the compact RX100 IV and high-zoom RX10 II cameras will be available in Singapore, by end July!

And preorder starts today! (more information below)

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Both the new Cyber-shot™ RX Series cameras feature the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing. The RX100 IV and RX10 II are also the first Cyber-shot™ cameras to offer the advantages of 4K (QFHD 3840×2160) movie recording. With advanced dual video recording functionality, shooters will be able to capture 16.8-megapixel still images during 4K video recording simply by pressing the shutter button.

They also feature an attached DRAM memory chip so that you can capture the perfect shot for fast-moving objects of up to 16fps on the RX100 IV and 14fps on the RX10 II. Furthermore, both the cameras have the ability to record up to 40 times super slow motion videos, making sure that you do not miss a single moment of action in incredible high-resolution and clarity.


For example, this was taken by me during the event with the RX100IV and my HX50V. To show how fast the RX100IV is, to capture the burst water balloon & its droplets in sphere form:

– RX100IV

– HX50V (as you can see, not fast enough)

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Taken by Nadia (nadnut) with the RX100IV, cropped the image to focus on the splash / water droplets:

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If you are interested to purchase the RX100IV and RX10II, the RRP is shown below. For preorders, there will definitely be some freebies and even a cashback deal for RX100IV customers!

Cyber-shot™ Cameras

RX100 IV RX10 II

Availability

16 July 2015

30 July 2015

Recommended retail price

S$1,399

S$1,899

From 3 July to 15 July 2015, the new Sony Cyber-shot™ RX100 IV will be available for pre-ordering at all Sony Stores (except for Sony Store at Changi Airport, Terminal 3), Sony Centres, and selected authorised Sony dealers. All pre-orders will come with a Leather Carrying Case (LCS-RXG) and a 64GB High Speed SD Card (SF-64UZ).

In addition to pre-orders, there will also be a promotion where three lucky winners who purchased the new RX100 IV and register their warranty online by 2 August 2015, will stand a chance to win 100% cashback. (meaning, if you win, your purchase is FOC!)

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Thanks Sony Singapore for the invite and product information :)

Anyway, first feel of RX100IV…
I’m still not a fan of its body, too smooth and without a grip, wouldn’t be safe for a klutz like me. But definitely, quality material used for body.

And I love how the photos turn out (as shown above) and to be able to shoot 4K quality back or forward recording and all that from a compact camera.

Simply… stuff my HX50v can’t do… haha~

Hope I’ll have a chance to try more with a review unit, to see how the RX100IV captures expression and movement from kids, pets and insects.